Juca Máximo Creative Studio
Creative direction, artistic branding and visual storytelling for brands, publishers and cultural projects.
WHO IS IT
Juca Maximo is a Brazilian creative director, visual artist and strategist with more than twenty years of experience in advertising, branding, editorial work and applied art. His work has been showcased in over twenty countries and featured at Madison Square Garden in New York, the Venice Biennale of Architecture and multiple international galleries.
He has been selected by Vogue Germany, published in Lürzer’s Archive 200 Best Illustrators Worldwide as one of the top illustrators in the world and awarded in leading advertising festivals. Today he combines art, emotion, philosophy and data-driven thinking to create campaigns, identities and visual narratives for brands and publishers that want aesthetic impact and depth.
Services
The five core areas of the Juca Máximo Creative Studio
1. Creative Direction for Campaigns
Concept, visual language, narrative, photography direction and campaign aesthetics. Your brand gains a memorable and emotionally charged visual universe.
2. Artistic Branding and Visual Identity
Naming support, visual identity, emotional concept, palette, textures and guidelines that position your brand with depth and personality.
3. Creative and Strategic Consulting
One-to-one or team consulting in identity, positioning, SEO, visual narrative and personal branding for artists, professionals and companies.
4. Applied and Editorial Art
onceptual illustrations, book covers, editorial artwork and visual storytelling for magazines, publishers, cultural institutions and brands.
5.Artistic Installations and Special Projects
Art installations, sculptures and large-scale visual experiences for events, public spaces, hotels, studios and brand activations.
Credentials and Proof
• 20+ years as a creative director in advertising
• Exhibitions and projects in more than 20 countries
• Artwork featured on the screens of Madison Square Garden, New York
• Participant at the Venice Biennale of Architecture
• Selected in Lürzer’s Archive 200 Best Illustrators Worldwide
• Ranked as the 3rd best illustrator in the world
• 30+ pieces selected by Ads of the World
• Recognized by BestAdsOnTV and Adeevee
• Book and editorial covers published in Europe and Latin America
• Creator of the art-driven brand Juca Maximo Colors
How it works
The process is simple, focused and collaborative.
1. Discovery
We talk about your needs, audience, goals and references. This can be a short call or a written brief.
2. Concept and Direction
I create the core concept, visual direction and narrative. You receive moodboards, sketches or written routes depending on the project.
3. Final delivery
We refine together and deliver the artwork, identity or campaign assets ready to be implemented by your team or partners.
Trusted by leading global publishers and media
Selected by industry and cultural leaders who value strong visual narratives, emotional depth and conceptual thinking for books, covers, editorials and campaigns.
See editorial case studies
Featured editorial and book cover projects
From fashion editorials to literary fiction and non-fiction, these covers and visual narratives were created for publishers and institutions that wanted more than generic illustration. Each project blends art, concept and market understanding to stand out on shelves and digital platforms.
Published in Europe Penguin/BTB (Germany)
Book cover illustration licensed in Europe by Penguin / BTB (Germany), for the novel Die Kunst des Verschwindens by Melanie Raabe.
Editorial visual gallery – imagery for books, magazines and campaigns
A selection of Juca Maximo’s editorial, social and conceptual work, created for NGOs, cultural institutions, fashion projects and brands. These visuals can inspire custom commissions or be licensed when relevant to your project.
“The same visual intensity that drives my fine art also guides my editorial and commercial work.”
Ellen Bartels
Penguin Random House Germany – Picture Department
“I combine emotional storytelling with strategic thinking so your project is not only beautiful, but also effective.”
Sean Lewis
WGN News Anchor, Chicago
“You work directly with the artist and creative director – no generic stock, no templates, no disposable visuals.”
Melanie Raabe
Novelist & Best-selling Author, Germany
Ready to start a powerful creative project?
Whether you need a book cover, an editorial series, a visual identity or a full campaign concept, we can build it together with art, strategy and emotional depth. Tell me about your project and I will reply personally with ideas, availability and next steps.
Contact: contact@jucamaximo.com
Instagram: @jucamaximoart
WhatsApp: +55 85 99749-1339
Juca Máximo provides licensing-ready artworks for book covers, magazines, editorial features, and publishing houses. His work is used by global publishers including Penguin/BTB and Condé Nast (Vogue Germany). Ideal for fiction, non-fiction, essays, psychology, fashion, culture, and contemporary literature. Licensing available for authors, editors, publishers, literary agents, and media companies.